What Is Ethical SEO ?

What Is Ethical SEO ?

While there are a large number of SEO companies on the go approaching us, taking into account their own specific policies and ethics, it becomes obvious to differentiate them on the subject of the basis of ethical SEO and less ethical SEOs. Ethical SEO means by the process of search declaration where the right and passable SEO techniques and tactics are followed.

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An ethical SEO emphasis upon the optimization of a website for the visitors and not for search engines. It is the basic and the actual difference together amid these two forms of SEO.

The dishonorable form of SEO is moreover respected as the black-hat SEO and their excited criteria basically modify the in the manner of points:

  • They often dont follow the rules and regulations of a specific search engine.
  • They make a needy fanatic experience.
  • They expertise the content in an unscrupulous expose.


Now, consent discuss what is ethical SEO and best ethical SEO techniques in the detailed terms. But first, what is ethics? Each company, government or search engine has a well-certain set of guidelines that in addition to the institution very approximately what should be over and ended in the middle of and what not. These are some firm hint rules that classify the things subsequently black and white. Here the ask appears that if anything is unadulterated so certain, in addition to what is the ethical or unprincipled, the right and the incorrect?

But the controversy is in the notes of these rules and guidelines. This is actually the difference in vision or narrowing of view of the readers mind that how he takes the points and accept in practical concern.

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The ethical SEO or the white hat SEO generally known to agree the pre-set guidelines and not crossing the limits or interpreting the terms according to their preference and get your hands on making. Also, there is no use of any spamming SEO technique such as page cloaking, keyword stuffing, hidden text or any auxiliary.

When an SEO leader and the team is dynamic towards an ethical SEO that means that both their efforts and website are altogether optimized for the search engine as adroitly as the users.

Importance of ethical SEO

The ventilate is always full of competition and uncertainties. It involves a sociable risk gone each SEO game fiddle back or game opening. And gone any search engine crosses the limit and found felony of conducting the unprincipled tactics is taking a high risk that can consequences in a big be wishy-washy to them.

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Even many earsplitting brands in addition to have been penalized for any such events. Rules are made to be respected and living thing followed if you disobey them you will be punished or banned for eternity.

As per help complications and cutthroat competition; it is sometimes deeply interesting to conformity behind some shortcuts but it contains a tall risk. A rapid term benefit can result in long term loss of reputation and your site loses its viewpoint upon the search engines.

In this wisdom, creating and developing a hermetic website is much simpler than playing the incorrect tactics and have enough money it. Success is the long-term upshot of the hard perform.

Furthermore, the militant search engines along with enlist the website in their indexes who are guaranteed for their ethical SEO techniques relating to content drafting and client support. With their longtime experience in search engine pitch, they can easily classify that what can be perform ethically and what can not.

After having a fine covenant of ethical SEO and importance in practical online publicity, it is greater than before to go along once to the ethical guidelines that should be followed if someone wants its SEO no investigate fused proof. In every one portion of search engine publicity covenant, the agencies and the consultants discuss the SEO ethics mainly. This is a wholesome right to use that is finely constructed as soon as than honesty, praise, and integrity.

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Ethical SEO guidelines

  • Follow the search engines guidelines: The search engine guidelines are the road rules of online practice coarsely speaking its portal.
  • They generally put in:
  • Quality of the content.
  • Organization of website for augmented merger
  • List of optimizations and promotional techniques.
  • Technical recommendations for site indexing.
  • Understand what will conduct yourself: Search Engine Optimization is a fine join up of various basic online notice concepts, techniques, and their expert implementation; not a cookie cutter process. The main focus should be almost the best realizable ethical SEO practices who can successfully attract the organic search traffic to the site.
  • SEO in swap from Non-SEO: While the search engine optimization contains the accurately-crafted design and a to your liking content that can insert the association building. And the Non-SEO means of the things that create the SEO easier but are not the actual search engine optimization in themselves. These should be presented as the accretion almost facilities separately.
  • Honesty more or less expectations: Ultimately the want of ethical SEO is achieving a high amount of visitors, conversations, sales, profits, and ROI. For this, you will have to save engaged as well as the clients. But not brute honest and nor telling them what they get your hands on not shackle to listen, will upshot in long term highly opposite extension as you will lose them. You should meet the expense of them the right and honest projection as a result that they can properly set their expectations.
  • Respect the employees values:Ethics is not unaccompanied concerned bolster on your clients and visitors, it starts from the deep inside your team as each of your employees has its own personal moral and value status. Whether a company has a enjoyable treaty of projects also rotate types of clients. If any of your employees is not pure as soon as the topic event or procedure of any, he must be assigned to any adding happening project.




How to know your personality from your favorite color

Color Philosophy In Personal Analysis


Colors can be described as the silent language in which humans, animals, plants, and even immortals communicate. They are one of the most important elements of nonverbal or nonverbal communication that fills nature and surrounds all objects. Color psychologists describe it as one of the most important determinants of human behavior. Around it and adopt mostly one or one of its groups to be associated with it, and this indicates the existence of a relationship between the personality of the person and his impressions or reflections with what he likes or wants or chooses from colors; also affects the connection with others and colors vary widely among individuals. A variety of factors overlap in distinguishing color effects and their persistence in individuals such as sex, age, and other factors.


Color Functions


Colors affect human multiple Bnuah depending on the meanings formed by the people and cultures towards the color of the hand, and the effect of physiological colors, which is formed on the other hand, as well as psychological and emotional response to the cultural, geographical and environmental variables and others, stating colors. The colors, have seen different employments to turn away from various religions, including religious, environmental and ideological, and some of the colors still stand alone or in combination on symbols that were associated with previous historical periods, but retained their meanings until the character of the symbol and its definition. For example, Especially the bearing of certain signs used to express only a certain color, sacredness represents the color of yellow, and purity is represented by blue, while the red indicates the passion and appeal to the world Green symbolizes motherhood and fertility, and promotes the employment of its image colors cultural expression of the cultural heritage of the peoples and civilizations and immortalized in the legendary pillars of civilization woven connotations and markings.


How To Know Your Character From Your Favorite Color


Colors have been used in human life in various fields and have received great interest in trade, decoration, construction, clothing and other fields that directly or indirectly relate to the stereotypical life, civilization, and environment in which humans live. Colors have experimented with the sense, human feeling, mood, and temperament, exceeded the use of colors in human decorate offices, homes, pots and material possessions to enter the areas of medication and psychological control and motivational life, due to the force which Owned by the colors in influencing the reflections and the natures of the people and their personalities through their diversity and their extensions that provide warmth, energy, security and comfort for aficionados and patrons and Media.

Colors can define a person’s personality by choosing a particular color or group of colors he chooses and chooses permanently so that colors have the ability to classify human traits and attitudes; colors carry references to particular traits of their choice. Brown, for example, while violet indicates the sophistication and holds red color semantics thrill and excitement, has contributed to the colors of psychologists studies and their impact on the features of human figures in determining the individual ‘s personality and aspects of his personality depending on the color you desire or Live coupled with his preference, and in the following breakdown of the features of the characters depending on the colors.


• White color :

The white color indicates the purity of the individual and his self and his bed, and the people who like white color ability to fluctuate mood and move between psychological situations without stability, and stuck by the owners of closed personalities that refuse criticism and lack of observation and friendliness, and carries the white indications of cleanliness and attention Out.

• Black:

Black reflects the character of grief and mourning, but it does not indicate the same character in older women who are considered a symbol of decency and dignity. The black character is usually pessimistic, isolated and depressed, and is imputed to the personality of the holder as a non-social.

• Blue Color:

Personal blue energetic love movement and venturing for freedom and defend, quiet social character balanced carrying values and respects the advancement and love life, live personal color blue all the details Romntqah and make love, love art and music, her life and death Tstoyan if stripped of liberation, arts, and romance or identified Freedom.

• Green:

It is a personal color green personal artistic and sentimental delicate, take away their owners to stereotypes, calm and routine, and eat their normal life the popularity of movement and activity, and put themselves logical targets and then seek to achieve, and is characterized by the owners of this color accuracy, achievement and acne, and sustainability phase.

• Dark Green:

A leading figure who likes to control and show strength. The owners of this character tend to enjoy life, and strive to leave their traces and careers to others.

• Red color:

a passionate emotional character of contradictory dimensions, the owners live in love and jealousy and show violence and arrogance, enjoy the reading of romantic stories, and the news of conflict and fighting, showing their hardness and strength and characterized by boldness and passion.

• The yellow color:

A cheerful, optimistic and stubborn personality who loves renewal and change, appears in this character’s jealousy and vitality. Their owners possess unique energy and will to love change. The owners of this personality do not like to stick to a certain pattern; they tend to move between environments and experiment.

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• Violet:

Personality This sensitive delicate thin color lives both my joy and sadness, but it is frail with feelings of great friendliness and sincerity.

• Brown:

A religious character characterized by complacency, patience and honesty, the owners live with constant activity and a rush towards achievement no matter how they face failure and abandonment, and show the owners of this color a great ability to endure and start again.

• Orange:

A revolutionary figure who fights innovation and freedom. The owners of this color tend to independence in all their details, and do not care about customs or traditions.

• Pink:

A childish, dreamy, imaginative, weak-willed personality whose owners are characterized by kindness, inner peace and overconfidence. Perfumery is a dominant feature, and people of this color cannot rely more on reality than fantasy.

• Gray:

A very conservative and discreet figure, whose owners do not show their true features and are characterized by secrecy.

• Pistachio:

A realistic, balanced character that lives between fun and hustle.

• Beige Color:

This color gives his friends a quiet, self-confident, self-confident personality.

So which is your favorite color ?


What we do ?

Savesfun is one of the leading SEO E-learning websites in India, which helps all those people who want masters in SEO. In fact, we at Savesfun make sure that all our users learn and earn from our website.
What is Savesfun?
Search engine optimization (SEO) is a method of getting your website to rank higher in search engines such as Google, Yahoo or Bing. The search engines that rank your site, we believe that good SEO is a result of initiatives that provide value for those visiting your site. We are providing this SEO strategy with a video tutorial. We have each and every important point of SEO with video tutorial as every person who visits our website will know about SEO in details. We have the main feature of Savesfun is learn and earn SEO.
So, what is learn and earn program of Savesfun?
We offering the best SEO e-learning class with a specific video tutorial. Where you can easily learn all about SEO like off page SEO, blog submission, link building, classified ads submission and URL submission etc. our expert team also help you by 24 x 7 by comments option.
Choose the tasks that you would like to complete that you’re happy to work with. You’re in control of your own schedule and creating your flexible work-life balance. You can get started on completing a task straight away knowing that payment is secured.

Zingalalaa tech is the SEO provider company as our aim is to get higher website ranking with more targeted traffic on your website. We are listed on 1st page of google rank for SEO service in Pune. Yes, that’s what we actually do for your website also. Everyone will make own website but no one knows how their website will become famous and how to do SEO work? We are here to help you and work for you and your website will become famous.
So, Question is why Zingalalaa is best for your website?
Zingalalaa tech has a well-planned SEO services provider company where you can get a weekly report for your website work. You can discuss your website blackholes, virus attacks, and bugs. We will also provide some contents for your website from our experts. We can search targeted and effective top keywords for your website which is used for your website on google search engine. We are providing you 24×7 technical support where you can contact us by email, chat or call.

Om Vishnu Pvt Ltd is a website and application development company. Our specialized custom website design and development team of professionals offers the highest level of usability, scalability and complete compatibility in all browsers and smart phones platforms. Our expert team daily research on automatic web applications like SEO analysis report system, website health report system, case study, website analysis system.
What we actually do?
We build websites and digital marketing systems that are highly connected to what’s important for your business. We are a dedicated, results-oriented web development and digital marketing company based in India. We provide end-to-end web design, web development & digital marketing solutions that are focused goals and objectives of customers. We are providing you 24×7 technical support where you can contact us by email, chat or call.


Types of SEO Content

SEO content can include any of the following:

  • Product Pages – These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.
  • Blog Posts – A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)

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  • Articles – Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.
  • Lists – A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds.
  • Guides – A guide is a longer piece of content that explains in detail how to do something. (Guides are often broken up onto multiple web pages, though it’s a best practice to allow users to view long content as a single page if they wish.) You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.

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  • Videos – In general there are fewer videos on the web than pages of text; consequently, it can be easier to rank on the first page for a competitive keyword by creating a video instead of an article. Depending on what type of site or business you run, videos can be a great way to attract and reach an audience. Consider creating video tutorials of how to use your products. Or illustrate a process that is related to your business – for example, a plumber could make a video showing how to unclog a sink. (A note on SEO: You might consider including a text transcript of your video. Here are some additional tips for optimizing videos.)
  • Infographics – Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started.
  • Slideshows – A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names and so on is important because there is less for the search engines to “read.”

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  • Glossaries – I swear more people use Google to look up terms than they use a dictionary. (Do you even know where your dictionary is?) If you work in a specialized industry, a well built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms …
  • Directories – A directory is a useful taxonomy of links to sites or resources around a given topic. For example, a perfume blog might create a directory of places to buy perfume, from major department stores to independent shops around the country.

Why SAVESFUN is the Best SEO Company for Your Business !!!

SEO refers to search engine optimization. It is implemented to procure improved online visibility which is essential for the longing for your business in the online market. SEO implementation takes in the development of a suitable strategy by keeping in view the nature of your particular industry. By doing so, your business acquires a competitive edge. SEO draws a huge amount of traffic towards your industry, helps in increasing the rate of conversions and as a result, aids in getting you improved rankings. Your SEO services provider must be aware of Google updates to deliver to you most recent and optimal website seo services with #Savesfun



SAVE’S FUN has come up with years of excellence and proven track record of providing its clients with the optimal and fruitful #SEO services. This is best seo company. We are a leading #SEO company that is continuously broadening the road for offering #SEO services. We always incorporate advanced technology, implement best fitting strategies and keep on updating our tools for yielding desirable outcomes. Furthermore, we offer all of our #SEO services and packages at a very competitive price.

Below are 5 compelling reasons to avail SEO services from #SAVES FUN:

Modernized and High-tech SEO Solutions:

SAVE’S FUN incorporates modernized tools and tactics to deliver most favorable #SEO solutions to your business. We keep on checking the areas where further improvement is required for ensuring an ideal rank of your website in the list of search engines. Our advanced and high-tech #SEO solutions encompass a wide-range of services for making maximum possible improvement in your business including:

Keyword research

– Improvement in the server response time

– Boosting speed of your website

– Optimization of conversation rate

– Individualized SEO optimization of websites.

– Mobile optimization

Our high-tech and sophisticated #SEO solutions are there to facilitate businesses all over the country.



Full-Fledged #SEO Services:

SAVESFUN aims to deliver full-fledged #SEO services by analyzing the current functioning of your website, competitive environment as well as your specific business goals. Our core concern is to provide comprehensive #SEO solutions to your business that foster smooth growth and uninterrupted development of your business. Our talented #SEO professionals craft optimum #SEO strategy that fits best with the absolute requirements of your business.




Competitive pricing policy:

We offer competitive pricing for our compelling and authentic #SEO services. We are sure to offer matchless and unprecedented #seo optimization that fit best to your business requirements and goals. You can make a comparison for having a better idea of what other #seo agency are offering in terms of price, quality, and comprehensiveness of #SEO services. All of our #SEO packages are cost-effective and result yielding.

Trusted SEO Company:

We have earned a strong reputation and a higher ranking in the list of search engines by providing exceptional #SEO services to our every single client.  We provide proper and required consultation to our clients to make the selection of the best suitable #SEO package easy. In addition, our talented #SEO experts are capable enough to outstandingly modify and merge #SEO solutions as per the need of the hour and as per the requirements of your business as we are local seo company in pune. It indicates flexibility and sophistication of our well-experienced #SEO experts.  #Savesfun is your trusted #SEO companion who aims at delivering top-class and most advantageous #SEO solutions to its clients. All we want is the complete gratification four valued clients which make us a one of its kind #SEO Company.



Individualized SEO services:

Since all businesses are not of the same kind, our strategies for #SEO depend on the type and nature of your business. You can have individualized and personalized #SEO services from our exceptional #SEO experts. Afterwards, you can fix a considerable charge for particular #SEO.  We design custom-based #SEO strategies for individual clients to meet their specific business goals. Also, we implement result-yielding and proven #SEO strategies depending on the client to client.



All of the above-stated reasons make #SAVESFUN the best Charlotte #SEO Company for your business. We feel pleasure to deliver our #SEO services to the businesses of all types. We are sure to deliver highly desirable and optimum #SEO services as we have been doing the same for a number of years.


Alexa basics

Alexa specializes in commercial web traffic data. It provides internet users with a free toolbar since the mid-1997, so the user has quick access to web tools in his browser. Primarily, the toolbar provides data about which websites the user visits; and since there are already millions of users with the toolbar worldwide, Alexa can then identify the popularity of a website as well as its competitors.

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All businesses that have taken up online marketing, aim at improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic. Either way, everybody has this goal of achieving financial success.

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Alexa Advance

Alexa (Amazon.com daughter) has been providing Internet users with a free toolbar from mid-1997, providing the user with some useful web tools in his browser. In its own words, the toolbar has now been downloaded over 10 million times worldwide. The use of the toolbar provides information about which websites the user visits. Because there are millions of users in the toolbar worldwide, Alexa can give an indication of the popularity of a website and about related websites but it’s different with domain authority. it provides this information for free on its website and additionally provides periodic reviews of the most popular sites.

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This traffic is based on such parameters as reach and page views. The reach refers to the number of Alexa users who visit a particular site in one day. Page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one.

About Alexa rank

Alexa rank websites based on the information they receive through the Alexa Toolbar or bulk alexa rank checker. This toolbar is available for Firefox, Chrome or Internet Explorer and available through the Alexa internet site. To get these statistics, users must install the Alexa toolbar, which means that the data is not based on all Internet users.

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Affect of Alexa in the search engine

Many marketing agencies say that the Alexa score of a website does not take into account, but as long as you cannot understand what the factors are to affect Google’s Page Rank, you cannot exclude the Alexa score. In research, I see similarities between PageRank and score. When two almost same websites with the same PageRank come in search results, that website with the lowest Alexa score gets higher in the search engine. Of course, it’s hard to check if this is directly on the Alexa score.

Benefits of Alexa on the search engine

  • Alexa Traffic can be used as a competitive intelligence tool but you should take into consideration the fact that its sample size of audience is too small; Just enter your competitor’s site in the “Compare Sites” section and measure the results of your web marketing efforts in comparison with your competitors’.
  • As opposed to Google’s PageRank, the lower your ranking number, the better.
  • It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
  • Personal pages or blogs are taken into consideration and ranked in the same manner as regular Web sites. They will even get a distinctive mark (*)
  • Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.

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Conclusion About Alexa

Alexa ranking for a site is calculated on the basis of how many visitors with the Alexa toolbar installed have visited that particular site, the results can be inaccurate most of the time.

It may prove useful for sites with very good traffic that attract highly targeted leads, since Alexa focuses more on the traffic that Web sites receive rather than on links to it. As a Web site monetization strategy, we can safely say that Alexa ranking might be the right solution.


What is SEO?

You’re here! You may be new to the industry or may have heard a colleague drop this acronym and been like, “What?” This is a very good place to start if you want an overview of the players and jargon so you can (at the very least) talk the talk.

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Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

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Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

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Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

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Other optimization

Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.


Importance Of Video Marketing In SEO

There are a lot of reasons companies hesitate to incorporate video content into their marketing campaigns. You might think that it’s too expensive. Perhaps you don’t think you have anyone in the company that has the personality to be on video. Maybe you’re worried about how complicated it might get trying to juggle all the moving parts of creating engaging content.

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We understand that it’s really easy to find reasons not to include video in your strategy, but it really is time to embrace that fact that video marketing is absolutely crucial in today’s millennial-dominated customer base.

Take a look at some of the Video Marketing Services we offer.

Grab their attention fast

Occasionally, it’s been said that millennials have a worryingly short attention span. However, the reality is that millennials want to care about something enough before they commit to it. And that includes watching a full video. If they feel like the content isn’t relevant to them or important enough, they’ll just move on to the next thing that’s trending on YouTube.

In your video, come in with a bang and grab their attention within the first ten seconds. Do this not only with appealing visuals, but also by making your point known within that short time frame.

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Centre it Around the Story, Not The Sale

There is a heap of sales clutter on the Internet that is actively annoying and repelling your customers. Don’t let your brand be that guy – instead, your video should be centred around the story and not the sale. Remember: the same rules that apply for written content marketing apply for video marketing – concentrate on the value you’re providing for your customers.

Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. Scared you’ll lose leads this way? You can always place a strategic and relevant call to action alongside a tracked URL at the end of your video (just make sure it fits into your overall story).

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Make it easy for everyone to view your content

Millennials are tech-smart. That much is obvious. It’s important that you make your videos easily accessible for everyone.

In today’s world inundated by smart devices, it’s likely that your videos are viewed on a variety of different devices. Do your due diligence and make sure your videos are playable on laptops, tablets, smartphones, and other smart devices.

Also, make the content more accessible by adding shareable links to the end of the video along with a call to action to share the video with their friends and co-workers.

Use videos to guide millennials through an entire purchase

As previously stated, millennials use videos to help them make purchasing decisions. That means you really need to incorporate videos along every step of the purchase process.

Use a video in your About Us page to provide testimonials or recommendation videos. This is also a good place to show off your company culture. Millennials’ decisions reach past simple product usefulness. They want to know that the company from which they are buying is fun and aligns with their beliefs.

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Using videos to guide millennials through the purchasing process creates a more intimate and fun experience, which in turn they’re more likely to share with their friends.

Be genuine

Millennials are perceptive and can almost be suspicious of corporations trying to take away their money.

Be genuine in your videos so you can avoid their suspicions and position yourself as the company that really does understand them. Show your passion for the product or service that you are trying to sell. If you can get your millennial viewers to connect with that passion, they will be more likely to purchase your product.

Get creative with quality content

After reading some of these tips, you might think it would be best to go wild and start creating hundreds of videos. However, quality over quantity rings more true with videos than any other type of content.

Hundreds of poorly-created videos actually run the chance of hurting your brand, especially when compared with one creative and well-produced video.

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Be creative with your video marketing, and don’t hesitate to start publishing even the simplest videos. But just remember, even in simple videos, millennials can judge its level of quality.

Video marketing to millennials doesn’t have to be hard. In fact, it can be one of the simplest ways to start building lasting connections with them. As long as you’re creating genuine, appealing, and impactful videos, you can start to see an increase in conversion and reach.

Lighten Up. Stop Being So Boring!

Dharmesh Shah, Founder and CTO of HubSpotsays it best: “The worst thing to do is make a completely boring video. Videos that are pure marketing puff pieces don’t spread.” So what do your audience want instead? They want to laugh, they want to feel enlightened, they want to be pulled out of their boring 9 to 5s and forget about their realities. HubSpot don’t take themselves too seriously – Dharmesh insists that humour works well for their video marketing campaigns.

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He goes on to say that some of their videos might be seen as ‘edgy.’ However, HubSpot try not to be too conservative. Instead, they actively encourage video creators to be creative and take risks. Think your B2B audience can’t handle humour? Dharmesh makes an excellent point: the HubSpot audience is primarily B2B (but that won’t hold them back from being entertaining). Don’t feel constrained by what’s gone before you in your industry and don’t try to emulate your competitor’s stiff tone and yawnsome script. Stand out and take a chance on being funny.


Search Engine Success Factors

There are three major groups covered by Search Engine Land’s Periodic Table Of SEO Success Factors:

On-the-page SEO
⦁ Off-the-page SEO
⦁ Violations

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Within each group are subgroups, as each chapter of this SEO guide will explain. These subgroups contain one or more individual SEO factors with a specific weight or importance.
Violations, while a group unto themselves, are displayed under the group and subgroup to which they’re associated.
Those two-letter acronyms you see on the chart above? That’s our play on the periodic table of elements and the letter representations, or symbol, of each element. You may have had to remember that the symbol for gold was Au or that iron’s was Fe.
In the Periodic Table of SEO, we’ve tried to make it slightly more intuitive. The first letter of each “SEO element” comes from the subgroup that it’s in, and the second letter stands for the individual factor.

SEO factors work in combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

On-the-page success factors

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On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?

Off-the-page success factors

Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

With billions of web pages to sort through, looking only at “on-the-page” clues isn’t enough. More signals are needed to return the best pages for any particular search.

SEO violations & ranking penalties

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Make no mistake — search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines deem “spam” or “black hat,” which could result in your pages receiving a ranking penalty, or worse, being banned from the search engines entirely.

Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.

Weighting of search ranking factors

All the factors we show are weighted on a scale of 1 to 3, as shown in the top right corner of each factor, as well as reflected in the hue of that factor. A weighting of 3 is most important and is something you should pay special attention to because it has a bigger impact than other factors.

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That doesn’t mean that factors weighted 2 or 1 aren’t important; they are. It’s just that they are of less importance, relatively speaking, in terms of the other factors on the chart. Violations are also weighted, but in negative numbers, with -3 being the worst and potentially most harmful to your SEO success.

The weighting is based on a combination of what search engines have said, surveys of the SEO community and our own expertise and experience in watching the space over time. We don’t expect them to be perfect. Not everyone will agree. Your mileage may vary. But we’re confident it is a useful general guide.


How Actually Search Engine Works ?

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

Crawling and Indexing
Imagine the World Wide Web as a network of stops in a big city subway system.

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Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links.
Providing answers to user queries, most frequently through lists of relevant pages that they’ve retrieved and ranked for relevancy.

The link structure of the web serves to bind all of the pages together.
Links allow the search engines’ automated robots, called “crawlers” or “spiders,” to reach the many billions of interconnected documents on the web.

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Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engine companies have constructed datacenters all over the world.

These monstrous storage facilities hold thousands of machines processing large quantities of information very quickly. When a person performs a search at any of the major engines, they demand results instantaneously; even a one- or two-second delay can cause dissatisfaction, so the engines work hard to provide answers as fast as possible.

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Providing Answers

Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher’s query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.


How do search engines determine relevance and popularity?

To a search engine, relevance means more than finding a page with the right words. In the early days of the web, search engines didn’t go much further than this simplistic step, and search results were of limited value. Over the years, smart engineers have devised better ways to match results to searchers’ queries. Today, hundreds of factors influence relevance, and we’ll discuss the most important of these in this guide.

Search engines typically assume that the more popular a site, page, or document, the more valuable the information it contains must be. This assumption has proven fairly successful in terms of user satisfaction with search results.

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Popularity and relevance aren’t determined manually. Instead, the engines employ mathematical equations (algorithms) to sort the wheat from the chaff (relevance), and then to rank the wheat in order of quality (popularity).